Business infographic & data visualisation
The Psychology of Color in Branding
Infographic
Description
Design is all about first impressions, and one of the most important factors of any design is color. Color choices, pairings, and usage can affect how someone perceives a billboard, a website, or a box of cereal. Whether you realize it or not, colors evoke emotions, feelings, and memories, and designers tap into those emotions as they're choosing colors to appeal to a brand's ideal audience. There is more psychology behind color than you may have imagined, so today I'm sharing some colo…
