Digital marketing infographic & data visualisation
The RACE planning system Our planning process follows the SOSTAC® model develo…
Infographic
Description
The RACE planning system Our planning process follows the SOSTAC® model developed by PR Smith, Dave’s co-author on Emarketing Excellence. It’s a great framework since it’s simple, memorable and logical. Our RACE framework covers the key areas of the Digital marketing planning across the customer lifecycle:
Discovred by : ECmbt
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