Digital Marketing : The Science of Building Buyer Personas (Infographic)

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Digital marketing infographic & data visualisation


The Science of Building Buyer Personas (Infographic)


Infographic



Description


Buyer personas are fictitious representations of your target buyers, incorporating not just demographic data, but psychographic and behavioral insight as well. On average, using these tools makes websites two to five times more effective by allowing businesses to create catered marketing experiences that speak directly to a user’s needs.



Discovred by : J-R forcioli

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