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The Psychology of Color in Branding
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Description
Design is all about first impressions, and one of the most important factors of any design is color. Color choices, pairings, and usage can affect how someone perceives a billboard, a website, or a box of cereal. Whether you realize it or not, colors evoke emotions, feelings, and memories, and designers tap into those emotions as they're choosing colors to appeal to a brand's ideal audience. There is more psychology behind color than you may have imagined, so today I'm sharing some color ass…
