Psychology : Google – Palette Perfect

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Psychology infographic and charts


Google – Palette Perfect


Infographic



Description


Roles: Associate Creative Director, Design, Animation Produced at Buck NY We had a blast deconstructing color theory with Google’s Material Design team. We embraced simplicity to highlight the true hero in this spot: Color… and more specifically, Material Design’s well thought-out approach to it. Between psychedelic tunnels and big, bold color fields, we set out to make a spot Josef Albers might be proud of. Visit Google Design – design.google.com/ CREDITS: DIRECTED BY: BUCK EX…


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