Psychology infographic and charts
Studies have shown that a product's color influences 60-80 percent of a cust…
Infographic
Description
Studies have shown that a product's color influences 60-80 percent of a customer's purchasing decision, meaning color can make or break a product. Color is the first thing a consumer will notice about your logo. On one hand, it costs your company next to nothing to choose a color, but on the other hand making the wrong decision could cost your company in the long run.