Multiple studies have shown that we not only enjoy purchases of…


    Multiple studies have shown that we not only enjoy
    purchases of experiences more than material things, but that this pleasure
    starts in the anticipation leading up to the event – way before the actual
    experience. It also lingers long after the event is over.

    Buying things doesn’t buy happiness for two
    main reasons:

    1.     New things get old quickly; we acclimatize to our surroundings
    very easily

    due to something called hedonistic adaptation, so we look for the
    next novel purchase instead of just enjoying what we already have.

    2.     Materialistic possessions invite comparisons with our peers which
    can cause jealousy when friends or rivals upgrade their belongings, leading to
    a desire to “keep up with the Jones”.

    While the joy of a new purchase diminishes within days, it turns out
    that the happiness of a novel experience can stay with us for the rest of our
    lives. In fact, even the act of standing in line to buy a ticket to an event
    has been rated as more pleasant than waiting to buy a material good!

    Source: best online brokerages


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