Food infographic
Infographic: How do Colors Affect Purchases
Infographic
Description
INFOGRAPHIC: HOW DO COLORS AFFECT PURCHASES For retailers, shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy. However, a great deal is decided by visual cues, the strongest and most persuasive being color. When marketing new products it is crucial to consider that consumers place visual appearance and color above other factors such as sound, smell and texture.
