Psychology infographic and charts
85% OF CONSUMERS BUY PRODUCTS BASED ON COLOR: Have you ever wondered why Target …
Infographic
Description
85% OF CONSUMERS BUY PRODUCTS BASED ON COLOR: Have you ever wondered why Target chose that particular shade of red for its brand? Or why Starbucks uses green in its logo? According to an infographic by Yellow Duck Marketing, marketers use colors to target different demographics and elicit emotions. Yellow, for example, attracts children and conveys happiness, while purple shows wealth and luxury.
